Ego Fragrances

Confidence in a Bottle

The background

The project was to develop and design a visual identity system, bottling/packaging and advertising for an emerging fragrance line.

Ego is confidence and self-esteem. An attitude that success is everything, ambition is a requirement and a never back-down mentality. A lifestyle that reflects timeless tradition and classic sophistication. Ego is the confidence that every person wishes they had but very few possess; an exclusively strong sense of self.


Brand Naming
Brand Strategy
Brand Identity
Visual Identity System
Bottle & Packaging
Store Display




Cassidy Herrold - Creative Director

Final Logo Design

Final Packaging Design

The Fragrance Collection

Website Design

Store Display

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