![](https://assets-global.website-files.com/652442aa5a1ef1b3ae6180d6/65349e585661f381b6085d0b_design-ego-cover2.jpg)
Ego Fragrances
Confidence in a Bottle
![](https://assets-global.website-files.com/652442aa5a1ef1b3ae6180d6/65349e585661f381b6085d0b_design-ego-cover2.jpg)
The background
The project was to develop and design a visual identity system, bottling/packaging and advertising for an emerging fragrance line.
Ego is confidence and self-esteem. An attitude that success is everything, ambition is a requirement and a never back-down mentality. A lifestyle that reflects timeless tradition and classic sophistication. Ego is the confidence that every person wishes they had but very few possess; an exclusively strong sense of self.
Services
Brand Naming
Brand Strategy
Brand Identity
Visual Identity System
Bottle & Packaging
Store Display
Awards
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Team
Cassidy Herrold - Creative Director
![](https://assets-global.website-files.com/652442aa5a1ef1b3ae6180d6/65349e585661f381b6085d0b_design-ego-cover2.jpg)
Final Logo Design
![](https://assets-global.website-files.com/652442aa5a1ef1b3ae6180d6/6585cef37ce157b3cb811120_design-ego-womens_bottles.jpg)
Final Packaging Design
![](https://assets-global.website-files.com/652442aa5a1ef1b3ae6180d6/658b23d091a9e3f9f00b630f_design-ego-three_bottles.jpg)
The Fragrance Collection
![](https://assets-global.website-files.com/652442aa5a1ef1b3ae6180d6/658b23f68b1487c1da475dae_design-ego-ipad-cover.jpg)
Website Design
![](https://assets-global.website-files.com/652442aa5a1ef1b3ae6180d6/658b240b91a9e3f9f00b89e6_design-ego-display.jpg)
Store Display
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