Confidence in a Bottle
The project was to develop and design a visual identity system, bottling/packaging and advertising for an emerging fragrance line.
Ego is confidence and self-esteem. An attitude that success is everything, ambition is a requirement and a never back-down mentality. A lifestyle that reflects timeless tradition and classic sophistication. Ego is the confidence that every person wishes they had but very few possess; an exclusively strong sense of self.
Visual Identity System
Bottle & Packaging
Cassidy Herrold - Creative Director
Final Logo Design
Final Packaging Design
The Fragrance Collection