Whipping Up a Rebrand

The background

CSM Bakery Solutions needed to rebrand their North American division to a previous brand, Brill. They also needed a creative way to introduce this name change to their employees. Along with a refreshed logo, visual identity system and marketing collateral, we created event signage and materials to announce the brand change internally. These internal materials included a branded notebook and a speaker that was embossed with the new logo. CSM Bakery Solutions also needed a video announcing the rebranding of their North American division to a previous brand, Brill. Leadership within the organization spoke of the excitement, vision, and ambitions they had surrounding the rebranding.


Logo Redesign
Brand Collateral
Brand Video
Website Design
Social Content


2018 IABC Golden Flame — Gold


Cassidy Herrold – Creative Director
Lauren Woods – Account Manager

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