Whipping Up a Rebrand
CSM Bakery Solutions needed to rebrand their North American division to a previous brand, Brill. They also needed a creative way to introduce this name change to their employees. Along with a refreshed logo, visual identity system and marketing collateral, we created event signage and materials to announce the brand change internally. These internal materials included a branded notebook and a speaker that was embossed with the new logo. CSM Bakery Solutions also needed a video announcing the rebranding of their North American division to a previous brand, Brill. Leadership within the organization spoke of the excitement, vision, and ambitions they had surrounding the rebranding.
2018 IABC Golden Flame — Gold
Cassidy Herrold – Creative Director
Lauren Woods – Account Manager