GE Healthcare

Senographe Pristina

The background

GE Healthcare is the leading provider of medical imaging, monitoring, bio-manufacturing, and cell and gene therapy technologies.

We were tasked to develop a product launch video for Senographe Pristina to highlight the collaborative effort between radiologists, technologists, and women in developing a new mammography technology.


Art Direction
Graphic Design
Launch Video


2019 Marcom Awards - Platinum
2019 IABC Golden Flames - Silver


Cassidy Herrold - Art Director
Michael Neff - Design Director
Rob DeLuke - Creative Director
Thom Gonyeau - Producer

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