GE Healthcare

Applied Intelligence

The background

GE Healthcare is the leading provider of medical imaging, monitoring, bio-manufacturing, and cell and gene therapy technologies.

GE Healthcare needed to introduce its new Applied Intelligence offering, the analytics ‘brain’ that powers GEHC’s leading applications and devices. We created a video showcasing GEHC’s cutting-edge technology while conveying that its mission is broad-reaching. Using a digital-focused graphic treatment to communicate key messages in an exciting way, the script addressed each of the client’s objectives by making metaphors between complex technical systems and body/brain references. We communicated how this new technology can optimize the efficiency of workflow by featuring shots of healthcare professionals using the technology and having on-screen text to draw out key points.


Creative Direction
Graphic Design
:90 Video Spot


2019 Telly Awards - Silver
2018 Marcom Awards - Platinum
2018 IABC Golden Flames - Gold


Cassidy Herrold - Creative Director
Thom Gonyeau - Producer
Joel Edwards - Video Editor

Final Video

Final Script

Final Storyboard

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