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GE Healthcare
Applied Intelligence
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The background
GE Healthcare is the leading provider of medical imaging, monitoring, bio-manufacturing, and cell and gene therapy technologies.
GE Healthcare needed to introduce its new Applied Intelligence offering, the analytics ‘brain’ that powers GEHC’s leading applications and devices. We created a video showcasing GEHC’s cutting-edge technology while conveying that its mission is broad-reaching. Using a digital-focused graphic treatment to communicate key messages in an exciting way, the script addressed each of the client’s objectives by making metaphors between complex technical systems and body/brain references. We communicated how this new technology can optimize the efficiency of workflow by featuring shots of healthcare professionals using the technology and having on-screen text to draw out key points.
Services
Creative Direction
Graphic Design
:90 Video Spot
Awards
2019 Telly Awards - Silver
2018 Marcom Awards - Platinum
2018 IABC Golden Flames - Gold
Team
Cassidy Herrold - Creative Director
Thom Gonyeau - Producer
Joel Edwards - Video Editor
Final Video
![](https://assets-global.website-files.com/652442aa5a1ef1b3ae6180d6/6585d3538bcdaa312e715e87_GE-HC-Applied-Intelligence-Script.jpg)
Final Script
![](https://assets-global.website-files.com/652442aa5a1ef1b3ae6180d6/6585d354bb8dac6e0529f9f0_GE-HC-Applied-Intelligence-Storyboard.jpg)
Final Storyboard
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