NC Department of Health

It's Not Too Late

The background

North Carolina Department of Health & Human Services needed a bilingual advertising campaign in both English and Spanish that promoted healthy behaviors and increased participation in diabetes and heart disease prevention programs.

The campaign focused on creating consumer demand for the CDC-recognized Diabetes Prevention Program through increased awareness of risk factors associated with diabetes and heart disease, specifically highlighting behavior changes and the benefits of these lifestyle change programs.


Advertising Campaign
Commercial Production
Creative Direction
Graphic Design


2016 IABC Golden Flames - Gold
2016 US Film & Video - Silver


Cassidy Herrold - Art Director
Chloé Demeunyck— Associate Producer
Kris Johnson — Senior Producer
Michael Neff — Design Director
Stephen Pruitt — Executive Producer

:30 Video Ad - English

:30 Video Ad - Spanish

Print Ad - English

Print Ad - Spanish

Banner Ads - English

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