Central Atlanta Progress

Connect with Your City

The background

Central Atlanta Progress serves as the transportation management association (TMA) for Downtown Atlanta. In this capacity, CAP/ADID works with commuters and employer/property management partners to develop and deploy education and outreach practices aimed at promoting alternative transportation (options other than driving alone), which thereby reduces congestion and improves air quality.

We were asked to create a campaign to generate awareness and encourage commuters to take public/alternative transportation.


Art Direction
Graphic Design
Print Ads
Digital Ads
Billboard Ads
Bus Kiosk Ads




Cassidy Herrold — Creative Director
Michael Neff — Design Director
Kris Johnson — Producer

Final Video

Connect Downtown Logo

Billboard Ads

MARTA Entrance Wrap

Vending Machine Wrap

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hello@creativecass.com based in washington dc