![](https://assets-global.website-files.com/652442aa5a1ef1b3ae6180d6/658b1ae52688f23f72590807_Brill-Buttercreme-Ads.gif)
Brill
Good. Better. Brilliant.
![](https://assets-global.website-files.com/652442aa5a1ef1b3ae6180d6/658b1ae52688f23f72590807_Brill-Buttercreme-Ads.gif)
The background
A trusted brand since 1928, Brill delivers fresh ideas and superior formulations for cakes, icings, and cookies that inspire bakers to be brilliant. We were asked to develop a trade advertisement campaign that highlights key features of Brill’s buttercreme portfolio. We used this opportunity to drive awareness of Brill’s buttercreme, demonstrating that Brill offers a superior formulation preferred by decorators and enjoyed by consumers.
Services
Advertising Campaign
Digital Banners
Art Direction
Product Photoshoot
Awards
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Team
Cassidy Herrold - Creative Director & Designer
Carlos Garcia - Photographer
Lauren Woods - Project Manager
![](https://assets-global.website-files.com/652442aa5a1ef1b3ae6180d6/658b19eab5e8da8b79ad0f02_CSM%20Brill%20Buttercreme%20-%20Progressive%20Grocer%208x10.75%20-%20PINK%20041320.jpg)
Print Advertising Campaign
![](https://assets-global.website-files.com/652442aa5a1ef1b3ae6180d6/658b19f17622e25e5d9916fb_CSM-Brill-Buttercreme---Progressive-Grocer-8x10.75---CYAN-041320.jpg)
Print Advertising Campaign
![](https://assets-global.website-files.com/652442aa5a1ef1b3ae6180d6/658b19f56771ee2f2ac11e32_CSM%20Brill%20Buttercreme%20-%20Progressive%20Grocer%208x10.75%20-%20ORANGE%20041320.jpg)
Print Advertising Campaign
![](https://assets-global.website-files.com/652442aa5a1ef1b3ae6180d6/658b19fe95e79e78964ff408_Brill-Buttercreme-Trade-Ads---300x250-041020.gif)
Digital Display Ads
![](https://assets-global.website-files.com/652442aa5a1ef1b3ae6180d6/658b1a1230d718f5312186a9_Brill-Buttercreme-Trade-Ads---300x50-041020.gif)
Digital Display Ads
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