Good. Better. Brilliant.

The background

A trusted brand since 1928, Brill delivers fresh ideas and superior formulations for cakes, icings, and cookies that inspire bakers to be brilliant. We were asked to develop a trade advertisement campaign that highlights key features of Brill’s buttercreme portfolio. We used this opportunity to drive awareness of Brill’s buttercreme, demonstrating that Brill offers a superior formulation preferred by decorators and enjoyed by consumers.


Advertising Campaign
Digital Banners
Art Direction
Product Photoshoot




Cassidy Herrold - Creative Director & Designer
Carlos Garcia - Photographer
Lauren Woods - Project Manager

Print Advertising Campaign

Print Advertising Campaign

Print Advertising Campaign

Digital Display Ads

Digital Display Ads

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