GE Healthcare


The background

GE Healthcare is the leading provider of medical imaging, monitoring, bio-manufacturing, and cell and gene therapy technologies.

We were tasked to develop a multi-media campaign to highlight Versana, a versatile and flexible ultrasound system designed to simplify medical professional workflows and improve clinical efficiency. We were also asked to provide campaign toolkits (i.e. social media posts, captions, and visual assets) to global market affiliates for market-specific messaging.


Creative Direction
Graphic Design
Video Campaign
Social Strategy




Cassidy Herrold - Art Director
Kris Johnson - Producer
Rob DeLuke - Creative Director

OB Campaign

MSK Campaign

GP Campaign

Cardiology Campaign

Landing Page for the Campaign

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