The Coca-Cola Company

Every Drop Counts

The background

The Coca-Cola Company tasked us with creating a content campaign to drive awareness of Every Drop Counts virtual blood drive and inspire employees to give blood. While Coca-Cola has long hosted on-site Blood Drives with the Red Cross, this pivot was their first virtual blood drive. We were tasked to create a digital campaign leveraging the American Red Cross virtual blood drive platform, “SleevesUp”. Employees visit the custom microsite, click the “pledge to give blood” button and schedule an appointment online at a convenient Red Cross blood donation location.


Creative Content
Social Media Graphics


2021 Hermes Creative Awards - Gold


Cassidy Herrold - Creative Director
Stephen Pruitt - Producer
Val Lucas - Graphic Designer

Campaign Logo

Campaign App

Campaign Landing Page

Campaign Illustration & Icons

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