The Coca-Cola Company tasked us with creating a content campaign to drive awareness of Every Drop Counts virtual blood drive and inspire employees to give blood. While Coca-Cola has long hosted on-site Blood Drives with the Red Cross, this pivot was their first virtual blood drive. We were tasked to create a digital campaign leveraging the American Red Cross virtual blood drive platform, “SleevesUp”. Employees visit the custom microsite, click the “pledge to give blood” button and schedule an appointment online at a convenient Red Cross blood donation location.