Atlanta Symphony Orchestra
Orchestrate Social Success
The background
An Atlanta institution with a rich and renowned history, Atlanta Symphony Orchestra has been a key part of Atlanta’s cultural ecosystem since it was founded in 1945. A city treasure and senior favorite, a constant challenge had already been to broaden the symphony’s appeal to younger audiences.
Services
Creative DIrection
Graphic Design
Social Media Content
Social Media Strategy
Awards
2016 IABC Golden Flames | Gold
Team
Cassidy Herrold - Creative Director
Chloé Demeunyck - Producer
Looking to dramatically increase awareness with a fun, witty, and enthusiastic tone, we created the bold and fun voice that the symphony had been lacking.
We created engaging, custom content to spur excitement about ASO programming with younger audiences.
We built fresh relationships with existing and new audiences by jumping on trending hashtags.
By jumping on trending hashtags, we were able to insert ASO into new conversations.
Followers gave rave reactions and post engagement metrics increased.
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