GE Power

Electricity 101

The background

General Electric (GE) is an international digital industrial company, evolving the industry with software-defined machines and solutions that are connected, responsive and predictive. GE’s primary industries include power & energy generation, transmission and distribution. We were asked to create a short, animated video (3-5 mins) highlighting the process of power generation (electricity) for sharable, digital content to be posted on GE’s YouTube channel.


Creative Direction
Video Content




Cassidy Herrold - Creative Director
Adrianne Maros - Producer
Joel Edwards - Video Editor

Final Animation

We create custom illustrations and graphics based on GE's technical drawings. Our video editing team then animated these graphic elements in After Effects.

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