Hair from the Hive
Burt’s Bees is a natural body and skincare company best known for their lip balms. However, they have expanded their product offerings to include hair care, such as shampoos and conditioner. The goal of this project was to increase brand awareness and more specifically boost awareness of the Burt’s Bees hair care collection.
We were asked to increase brand awareness & loyalty by convincing female beauty shoppers that Burt’s Bees is the healthiest hair care option.
Cassidy Herrold – Creative Director
Promotional Bottles for the Campaign
Promotional Hair Brushes
Billboard Ad - Rooftop honey operations have been on the rise in urban environments to increase the bee populations for inner city ecosystems. The billboard signs incorporated these local honey farms and Burt's Bees products were sold at all participating rooftop honey businesses.