Mission-Critical Rebrand

The background

Artera, an industry-leading provider of electric and gas utility services, was looking to rebrand the company after recent acquisitions of various sub-brands.

By standardizing the components used for brand development, including brand architecture, guidelines and sales collateral, we created a distinct visual identity for Artera and clearly defined it’s relationship with the corporate brand.


Brand Naming
Brand Strategy
Brand Identity
Website Development


2021 Marcom Awards - Gold
2021 Hermes Creative Awards - Gold
2021 American Advertising Awards - Gold
2021 Muse Awards - Gold


Adam Leader - Web Dev
Cassidy Herrold - Creative Direction
Garet Duff - Project Manager
Hannah Chanlon – Illustration
Rob DeLuke - Creative Direction
Thom Gonyeau - Producer

Discovery Phase, Stakeholder Interviews and Brand Naming

Brand Marketing Collateral

Creative Content for Social Media

Custom Website Design

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