Hello, I'm Cassidy!
Founder + Creative Director
I am an award-winning brand designer, website developer and creative storyteller with a love of smart ideas and an eye for pixel-perfection.
I’m so happy you found me! I’m a creative director and designer with a passion for helping brands (people, businesses, and startups) find right the words and pictures to best tell their stories.
Growing up, I was determined to become an architect and I would pour myself over floor plans and architectural design magazines. After learning AutoCAD and taking all the drafting courses offered at my high school, I decided to pivot to marketing and advertising in college, focusing instead on building brands rather than skyscrapers.
After more than 15 years of designing in the corporate and agency world, launching multimillion-dollar products and managing a freelance business for 10 years, I realized I had the heart – and the unique skills – to create timeless brands that empower entrepreneurs with confidence, professionalism, and inspire them to keep showing up consistently for their business to unlock potential growth.
Creative Cass was born out of my love for smart design that makes an impact and my desire to help entrepreneurs feel less alone when launching a business. Getting to know you and your brand, weaving in humanistic stories and making a difference by building brands for positive change brings a spark to my life that's brighter than ever.
St. Paul, France
a good fiction book
visiting a museum
my sweet dog Scout
Together, we’ll uncover what makes you stand out, while giving your brand a timeless style that inspires your audience and maximize your business potential.
When I’m not hunched over my computer, I love documenting my adventures, pretending to be an interior designer, walking my sweet dog, Scout, on the local hiking trails and volunteering for organizations that empower and inspire hope.
"We appreciate your partnership, creativity and quick turnaround!"
Cassidy, I couldn’t let the night get away without expressing our sincere gratitude and thanks for the hard work you offered to our team for our Q3 earnings announcement. We appreciate your partnership, creativity and quick turnaround as it relates to our social media efforts. Thank you and we look forward to working with you in the future.
the coca-cola company
"Cassidy's advertising campaign got us RAVE reviews!"
The whole team loved the campaign, and I received several messages from key stakeholders saying: “OMG!” “This email is beautiful”, "The campaign flows beautifully", etc. Bottom line – This creative campaign was a huge hit! The creative layout and messaging got us big click-through rates!
“Cassidy is simply the best"
Cassidy was the key to getting to the finish line for our board report. While we always knew we would keep improving, I believe what she delivered is absolutely spectacular. The content is well-organized, entertaining, and relevant. The format is easy to follow and engaging. Don't miss the opportunity to work with her team!
the coca-cola company
"Cassidy and her team were the backbone of this whole project!"
I’ve had a number of inputs, Board, Employees, Leaders – all very excited about the new brand name, launch, and how professionally everything was done – great work coordinating a multi challenge project. Thank you for all the hard work on this, from the bottom of our hearts! I hope you can share in the celebration of our success!
"Cassidy is unique in her field in that not only is she extremely creative, but she is business minded and highly organized."
"She is personable, professional, and has no problem meeting tight deadlines. Cassidy has created a streamlined brand for our company. She has a bright future ahead of her!"
"Cassidy is excellent at developing digital strategies and executing with creative tactics and content!"
Great team player and a pleasure to work with. She enjoys planning and communicating which makes everyone’s work life so much more enjoyable. I look forward to working with her again!
"Cassidy, we are so appreciative of your creative direction and patience through this process."
Thank you for overhauling our board report and pushing our new strategic direction. This is NOT a small project and our executive leadership team recognizes that. Well done, team!
the coca-cola company
"Cassidy is exceptionally talented and demonstrates a level of professionalism not often found in the design industry."
If you want someone who goes above and beyond, stays organized and is truly dedicated to making something unique and lasting for your business, Cassidy's your girl!
"Cass is a true rock-star partner."
We have had an incredible response – People are excited and impressed by our publications. And everyone is highly complementary of the quality of the publication, which is all because of you. I’ve gotten a handful of responses from members who don’t usually comment on things, who have said that this issue has elevated the organization to where they always wanted it to be. Thank you for the time and for the care that you take in creating each issue. Your effort is recognized and the publication is making a real impact on our organization.