Hello, I'm Cassidy!

Founder + Creative Director

I am an award-winning brand designer, website developer, and creative storyteller with a love of smart ideas and an eye for pixel-perfection.

I’m so happy you found me! I’m a creative director and designer with a passion for helping brands (people, businesses, and startups) find right the words and pictures to best tell their stories.

Growing up, I was determined to become an architect and I would pour myself over floor plans and architectural design magazines. After learning AutoCAD and taking all the drafting courses offered at my high school, I decided to pivot to marketing and advertising in college, focusing instead on building brands rather than skyscrapers.

After more than 15 years of designing in the corporate and agency world, launching multimillion-dollar products and managing a freelance business for 10 years, I realized I had the heart – and the unique skills – to create timeless brands that empower entrepreneurs with confidence, professionalism, and inspire them to keep showing up consistently for their business to unlock potential growth.

Creative Cass was born out of my love for smart design that makes an impact and my desire to help entrepreneurs feel less alone when launching a business. Getting to know you and your brand, weaving in humanistic stories and making a difference by building brands for positive change brings a spark to my life that's brighter than ever.

get to know me

A few of my favorite things...

human design

Manifestor

Guilty pleasure

Any cheese!

drink of choice

French 75

side hobby

Photography

self Care Ritual

Nature walks

on the record player

Brandi Carlile

in my bag

a good fiction book

A must-see

Northern lights

perfect rainy day

visiting a museum

favorite board game

Scrabble

favorite destination

St. Paul, France

can't live without

my sweet dog Scout

Together, we’ll uncover what makes you stand out, while giving your brand a timeless style that inspires your audience and maximize your business potential.

When I’m not hunched over my computer, I love documenting my adventures, pretending to be an interior designer, walking my sweet dog, Scout, on the local hiking trails and volunteering for organizations that empower and inspire hope.

I’m thrilled to partner with you in building a brand that reflects your power, purpose, and potential!

Cassidy

More About Cassidy

see linkedin →

Highlights1/3

• Achieved 7-figure sales goals with branding, website, content and SEO for a B2C product launch
• Increased revenue by 247% within 60 days and boosted brand awareness to enable future growth
• Boosted online traffic by 76% in 8 weeks with targeted paid ads and social campaigns
• Generated over 2x the previous traffic volume within 24 hours for one website redesign
• Developed a SEO strategy that generated over 20x its investment in gained revenue
• Gained over 4K quality followers within 48 hours for an organic social media campaign

Education2/3

Savannah College of Art & Design
M.A. | Advertising Design
Graduate Courses | Graphic Design, Photography

‍Harvard University – Extension
Graduate Courses | UX/UI, Web Design, Animation

‍Georgia Institute of Technology
B.S. | Business
Marketing, Strategy & Innovation

Awards3/3

‍2023 HERMES CREATIVE AWARDS
Gold | GE Healthcare – Theranostics

2022 MUSE CREATIVE AWARDS
Platinum | GE Healthcare – Work Reimagined
‍
2021 MARCOM AWARDS
Gold | The Coca-Cola Company – Growth Strategy
Gold | Artera – Branding & Website
‍
2021 HERMES CREATIVE AWARDS
Gold | Artera – Branding & Website
Gold | The Coca-Cola Company – Social Content
‍
2021 AMERICAN ADVERTISING AWARDS
Gold | Artera – Branding & Website
‍
2021 MUSE AWARDS
Gold | Artera – Branding & Website

‍2020 HERMES CREATIVE AWARDS
Platinum | The Coca-Cola Company – Earnings
Gold | The Coca-Cola Company – Love is Love is Love

‍2019 MARCOM AWARDS
Platinum | GE Healthcare – Pristina
Gold | The Coca-Cola Company – Quarterly Earnings

‍2019 TELLY AWARDS
Silver | GE Healthcare – Applied Intelligence
Bronze | Raytheon – Toys for Tots Lobby Animations
Bronze | Raytheon – Cyber 6

‍2019 IABC GOLDEN FLAMES
Gold | The Coca-Cola Company – Earnings
Silver | GE Healthcare – Pristina

‍2018 MARCOM AWARDS
Platinum | GE Healthcare – Applied Intelligence
Platinum | GE Healthcare – The Future of X-Ray
Gold | Brill – DecoPro Campaign

‍2018 TELLY AWARDS
Silver | GE Healthcare – The Future of X-Ray

‍2018 IABC GOLDEN FLAMES
Gold | Brill – Brand Identity
Gold | GE Healthcare – Applied Intelligence
Gold | GE Healthcare – The Future of X-Ray

‍2018 AMERICAN ADVERTISING AWARDS
Silver | GE Healthcare – Pristina Launch
Silver | GE Healthcare – The Future of X-Ray

‍2017 MARCOM AWARDS
Platinum | CSM Bakery Solutions – Sales Experience
Platinum | CSM Bakery Solutions – Brand Design
Platinum | GE Healthcare – Pristina Launch
Gold | GE Power Services – Fleet 360
Gold | Newell Brands – Lobby Welcome Wall
Gold | CSM Bakery Solutions – Simplicious

‍2017 LACP AWARDS
Silver | GE Renewable Energy – Digital Story

‍2017 IABC GOLDEN FLAMES
Gold | Newell Brands – Lobby Welcome Wall
Gold | GE Healthcare – Pristina Launch

‍2017 AMERICAN ADVERTISING AWARDS
Silver | CSM Bakery Solutions – Interactive Screen

‍2016 IABC GOLDEN FLAMES
Gold | Atlanta Symphony Orchestra – Social Strategy
Gold | CSM Bakery Solutions – Interactive Screen
Gold | NC Diabetes & Heart Disease Prevention

‍2016 US INTERNATIONAL FILM & VIDEO FESTIVAL
Silver | NC Diabetes & Heart Disease Prevention

‍2016 AMERICAN ADVERTISING AWARDS
Bronze | MusicLoon Logo & Identity
‍
2021 MARCOM AWARDS
Gold | The Coca-Cola Company – Growth Strategy
Gold | Artera – Branding & Website
‍
2021 HERMES CREATIVE AWARDS
Gold | Artera – Branding & Website
Gold | The Coca-Cola Company – Social Content
‍
2021 AMERICAN ADVERTISING AWARDS
Gold | Artera – Branding & Website
‍
2021 MUSE AWARDS
Gold | Artera – Branding & Website

‍2020 HERMES CREATIVE AWARDS
Platinum | The Coca-Cola Company – Earnings
Gold | The Coca-Cola Company – Love is Love is Love

‍2019 MARCOM AWARDS
Platinum | GE Healthcare – Pristina
Gold | The Coca-Cola Company – Quarterly Earnings

‍2019 TELLY AWARDS
Silver | GE Healthcare – Applied Intelligence
Bronze | Raytheon – Toys for Tots Lobby Animations
Bronze | Raytheon – Cyber 6

‍2019 IABC GOLDEN FLAMES
Gold | The Coca-Cola Company – Earnings
Silver | GE Healthcare – Pristina

‍2018 MARCOM AWARDS
Platinum | GE Healthcare – Applied Intelligence
Platinum | GE Healthcare – The Future of X-Ray
Gold | Brill – DecoPro Campaign

‍2018 TELLY AWARDS
Silver | GE Healthcare – The Future of X-Ray

‍2018 IABC GOLDEN FLAMES
Gold | Brill – Brand Identity
Gold | GE Healthcare – Applied Intelligence
Gold | GE Healthcare – The Future of X-Ray

‍2018 AMERICAN ADVERTISING AWARDS
Silver | GE Healthcare – Pristina Launch
Silver | GE Healthcare – The Future of X-Ray

‍2017 MARCOM AWARDS
Platinum | CSM Bakery Solutions – Sales Experience
Platinum | CSM Bakery Solutions – Brand Design
Platinum | GE Healthcare – Pristina Launch
Gold | GE Power Services – Fleet 360
Gold | Newell Brands – Lobby Welcome Wall
Gold | CSM Bakery Solutions – Simplicious

‍2017 LACP AWARDS
Silver | GE Renewable Energy – Digital Story

‍2017 IABC GOLDEN FLAMES
Gold | Newell Brands – Lobby Welcome Wall
Gold | GE Healthcare – Pristina Launch

‍2017 AMERICAN ADVERTISING AWARDS
Silver | CSM Bakery Solutions – Interactive Screen

‍2016 IABC GOLDEN FLAMES
Gold | Atlanta Symphony Orchestra – Social Strategy
Gold | CSM Bakery Solutions – Interactive Screen
Gold | NC Diabetes & Heart Disease Prevention

‍2016 US INTERNATIONAL FILM & VIDEO FESTIVAL
Silver | NC Diabetes & Heart Disease Prevention

‍2016 AMERICAN ADVERTISING AWARDS
Bronze | MusicLoon Logo & Identity

kind words

"We appreciate your partnership, creativity and quick turnaround!"

Cassidy, I couldn’t let the night get away without expressing our sincere gratitude and thanks for the hard work you offered to our team for our brand announcement. We appreciate your partnership, creativity, quick turnaround and we look forward to working with you in the future.

Tyre Sperling

the coca-cola company

"Cassidy's campaign got us RAVE reviews!"

The whole team loved the campaign, and I received several messages from key stakeholders saying: “OMG!” “This email is beautiful”, "The campaign flows beautifully", etc. Bottom line – This creative campaign was a huge hit! The creative layout and messaging got us big click-through rates!

Chris Baumann

ge healthcare

“Cassidy is simply the best"

Cassidy was the key to getting to the finish line for our brand report. While we always knew we would keep improving, I believe what she delivered is absolutely spectacular. The content is well-organized, entertaining, and relevant. The format is easy to follow and engaging. Don't miss the opportunity to work with her team!

Bea Perez

the coca-cola company

"Cassidy and her team were the backbone of this whole project!"

I’ve had a number of inputs, Board, Employees, Leaders – all very excited about the new brand name, launch, and how professionally everything was done – great work coordinating a multi-challenge project. Thank you for all the hard work on this, from the bottom of our hearts!

Annette Busateri

artera

"Cassidy is unique in her field in that not only is she extremely creative, but she is business minded and highly organized."

"She is personable, professional, and has no problem meeting tight deadlines. Cassidy has created a streamlined brand for our company. She has a bright future ahead of her!"

Kristin Robinson

Island realty

"Cassidy is excellent at developing digital strategies and executing with creative tactics and content!"

Great team player and a pleasure to work with. She enjoys planning and communicating which makes everyone’s work life so much more enjoyable. I look forward to working with her again!

Chris Gross

Acme-Hardesty, Co.

"Cassidy, we are so appreciative of your creative direction and patience through this process."

Thank you for overhauling our board report and pushing our new strategic direction. This is NOT a small project and our executive leadership team recognizes that. Well done, team!

Mackenzie Anderson

the coca-cola company

"Cassidy is exceptionally talented and demonstrates a level of professionalism not often found in the design industry."

If you want someone who goes above and beyond, stays organized and is truly dedicated to making something unique and lasting for your business, Cassidy's your girl!

Yezen Hamad

triland property

"Cass is a true rock-star partner."

We have had an incredible response – People are excited and impressed by our publications. And everyone is highly complementary of the quality of the publication, which is all because of you. I’ve gotten a handful of responses from members who don’t usually comment on things, who have said that this issue has elevated the organization to where they always wanted it to be. Thank you for the time and for the care that you take in creating each issue. Your effort is recognized and the publication is making a real impact on our organization.

Stephen Pruitt

Hello, I'm Cassidy!

Founder + Creative Director

I am an award-winning brand designer, website developer, and creative storyteller with a love of smart ideas and an eye for pixel-perfection.

A few of my favorite things...

Manifestor

Any cheese!

French 75

Photography

Nature walks

Brandi Carlile

a good fiction book

Northern lights

visiting a museum

Scrabble

St. Paul, France

my sweet dog Scout

Cassidy

"We appreciate your partnership, creativity and quick turnaround!"

the coca-cola company

"Cassidy's campaign got us RAVE reviews!"

ge healthcare

“Cassidy is simply the best"

the coca-cola company

"Cassidy and her team were the backbone of this whole project!"

artera

"Cassidy is unique in her field in that not only is she extremely creative, but she is business minded and highly organized."

Island realty

"Cassidy is excellent at developing digital strategies and executing with creative tactics and content!"

Acme-Hardesty, Co.

"Cassidy, we are so appreciative of your creative direction and patience through this process."

the coca-cola company

"Cassidy is exceptionally talented and demonstrates a level of professionalism not often found in the design industry."

triland property

"Cass is a true rock-star partner."

Mountain view group

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