Founder + Creative Director

I’m Cassidy!

I'm an award-winning brand strategist, website designer, and visual storyteller—here to turn bold ideas into impactful brands.

Hooked on human-first design, poetic visuals, good grammar, and an aligned strategy that transforms everything. Redefining the blueprint of life since 1987.

I didn’t always have this studio—the aligned clients, the strategic frameworks, or the clarity that now guides everything.

Just over a decade ago, I was chasing deadlines, believing the corporate ladder was the goal. I had followed the “right” path, earned the degree, landed the job… and still felt drained, boxed in, and quietly wondering, "is this really it?" Spoiler: it wasn’t.

At 22, I taught myself how to code and created an HTML website for a female entrepreneur who lacked a digital presence but had a story worth sharing. That project sparked a greater passion: helping women turn ideas into impact.

From then on, I spent my evenings and weekends building aside business—designing brands and websites for female entrepreneurs. I realized I wasn’t just creating their brands and websites; I was helping them step into visibility, impact, and alignment.

What began as a curiosity (and lots of late-night Google searches!) turned into a creative studio founded on story, strategy, and soul.

I didn’t have a blueprint—just a strong intuition and a willingness to figure it out as I went. Today, I get to support visionary entrepreneurs who want to build brands that feel like home—brands that represent who they are and where they’re going.

Because you don’t need to follow someone else’s blueprint of success. You are here to design your own.

get to know me

the LOVE LIST

human design

Manifestor

Guilty pleasure

Any cheese!

drink of choice

French 75

side hobby

Photography

self Care Ritual

Nature walks

on the record player

Brandi Carlile

in my bag

a good fiction book

A must-see

Northern lights

perfect rainy day

visiting a museum

favorite board game

Scrabble

favorite destination

St. Paul, France

can't live without

my sweet dog Scout

Together, we’ll uncover the heart of your brand (the story and strategy that set you apart!) and translate it into a timeless identity that inspires your audience and fuels your business growth.

When I’m not immersed in design mode, you’ll likely find me exploring East Coast trails with my sweet dog Scout, pretending to be an interior designer, capturing moments with my camera, or discovering new ways to support causes that empower and uplift.

I can’t wait to partner with you in creating a brand that feels authentic, purposeful, and truly represents you.

Cassidy

More About Cassidy

see linkedin →

Highlights1/3

• Achieved 7-figure sales goals with branding, website, content and SEO for a B2C product launch
• Increased revenue by 247% within 60 days and boosted brand awareness to enable future growth
• Boosted online traffic by 76% in 8 weeks with targeted paid ads and social campaigns
• Generated over 2x the previous traffic volume within 24 hours for one website redesign
• Developed a SEO strategy that generated over 20x its investment in gained revenue
• Gained over 4K quality followers within 48 hours for an organic social media campaign

Education2/3

Savannah College of Art & Design
M.A. | Advertising Design
Graduate Courses | Graphic Design, Photography

‍Harvard University – Extension
Graduate Courses | UX/UI, Web Design, Animation

‍Georgia Institute of Technology
B.S. | Business
Marketing, Strategy & Innovation

Awards3/3

‍2023 HERMES CREATIVE AWARDS
Gold | GE Healthcare – Theranostics

2022 MUSE CREATIVE AWARDS
Platinum | GE Healthcare – Work Reimagined
‍
2021 MARCOM AWARDS
Gold | The Coca-Cola Company – Growth Strategy
Gold | Artera – Branding & Website
‍
2021 HERMES CREATIVE AWARDS
Gold | Artera – Branding & Website
Gold | The Coca-Cola Company – Social Content
‍
2021 AMERICAN ADVERTISING AWARDS
Gold | Artera – Branding & Website
‍
2021 MUSE AWARDS
Gold | Artera – Branding & Website

‍2020 HERMES CREATIVE AWARDS
Platinum | The Coca-Cola Company – Earnings
Gold | The Coca-Cola Company – Love is Love is Love

‍2019 MARCOM AWARDS
Platinum | GE Healthcare – Pristina
Gold | The Coca-Cola Company – Quarterly Earnings

‍2019 TELLY AWARDS
Silver | GE Healthcare – Applied Intelligence
Bronze | Raytheon – Toys for Tots Lobby Animations
Bronze | Raytheon – Cyber 6

‍2019 IABC GOLDEN FLAMES
Gold | The Coca-Cola Company – Earnings
Silver | GE Healthcare – Pristina

‍2018 MARCOM AWARDS
Platinum | GE Healthcare – Applied Intelligence
Platinum | GE Healthcare – The Future of X-Ray
Gold | Brill – DecoPro Campaign

‍2018 TELLY AWARDS
Silver | GE Healthcare – The Future of X-Ray

‍2018 IABC GOLDEN FLAMES
Gold | Brill – Brand Identity
Gold | GE Healthcare – Applied Intelligence
Gold | GE Healthcare – The Future of X-Ray

‍2018 AMERICAN ADVERTISING AWARDS
Silver | GE Healthcare – Pristina Launch
Silver | GE Healthcare – The Future of X-Ray

‍2017 MARCOM AWARDS
Platinum | CSM Bakery Solutions – Sales Experience
Platinum | CSM Bakery Solutions – Brand Design
Platinum | GE Healthcare – Pristina Launch
Gold | GE Power Services – Fleet 360
Gold | Newell Brands – Lobby Welcome Wall
Gold | CSM Bakery Solutions – Simplicious

‍2017 LACP AWARDS
Silver | GE Renewable Energy – Digital Story

‍2017 IABC GOLDEN FLAMES
Gold | Newell Brands – Lobby Welcome Wall
Gold | GE Healthcare – Pristina Launch

‍2017 AMERICAN ADVERTISING AWARDS
Silver | CSM Bakery Solutions – Interactive Screen

‍2016 IABC GOLDEN FLAMES
Gold | Atlanta Symphony Orchestra – Social Strategy
Gold | CSM Bakery Solutions – Interactive Screen
Gold | NC Diabetes & Heart Disease Prevention

‍2016 US INTERNATIONAL FILM & VIDEO FESTIVAL
Silver | NC Diabetes & Heart Disease Prevention

‍2016 AMERICAN ADVERTISING AWARDS
Bronze | MusicLoon Logo & Identity
‍
2021 MARCOM AWARDS
Gold | The Coca-Cola Company – Growth Strategy
Gold | Artera – Branding & Website
‍
2021 HERMES CREATIVE AWARDS
Gold | Artera – Branding & Website
Gold | The Coca-Cola Company – Social Content
‍
2021 AMERICAN ADVERTISING AWARDS
Gold | Artera – Branding & Website
‍
2021 MUSE AWARDS
Gold | Artera – Branding & Website

‍2020 HERMES CREATIVE AWARDS
Platinum | The Coca-Cola Company – Earnings
Gold | The Coca-Cola Company – Love is Love is Love

‍2019 MARCOM AWARDS
Platinum | GE Healthcare – Pristina
Gold | The Coca-Cola Company – Quarterly Earnings

‍2019 TELLY AWARDS
Silver | GE Healthcare – Applied Intelligence
Bronze | Raytheon – Toys for Tots Lobby Animations
Bronze | Raytheon – Cyber 6

‍2019 IABC GOLDEN FLAMES
Gold | The Coca-Cola Company – Earnings
Silver | GE Healthcare – Pristina

‍2018 MARCOM AWARDS
Platinum | GE Healthcare – Applied Intelligence
Platinum | GE Healthcare – The Future of X-Ray
Gold | Brill – DecoPro Campaign

‍2018 TELLY AWARDS
Silver | GE Healthcare – The Future of X-Ray

‍2018 IABC GOLDEN FLAMES
Gold | Brill – Brand Identity
Gold | GE Healthcare – Applied Intelligence
Gold | GE Healthcare – The Future of X-Ray

‍2018 AMERICAN ADVERTISING AWARDS
Silver | GE Healthcare – Pristina Launch
Silver | GE Healthcare – The Future of X-Ray

‍2017 MARCOM AWARDS
Platinum | CSM Bakery Solutions – Sales Experience
Platinum | CSM Bakery Solutions – Brand Design
Platinum | GE Healthcare – Pristina Launch
Gold | GE Power Services – Fleet 360
Gold | Newell Brands – Lobby Welcome Wall
Gold | CSM Bakery Solutions – Simplicious

‍2017 LACP AWARDS
Silver | GE Renewable Energy – Digital Story

‍2017 IABC GOLDEN FLAMES
Gold | Newell Brands – Lobby Welcome Wall
Gold | GE Healthcare – Pristina Launch

‍2017 AMERICAN ADVERTISING AWARDS
Silver | CSM Bakery Solutions – Interactive Screen

‍2016 IABC GOLDEN FLAMES
Gold | Atlanta Symphony Orchestra – Social Strategy
Gold | CSM Bakery Solutions – Interactive Screen
Gold | NC Diabetes & Heart Disease Prevention

‍2016 US INTERNATIONAL FILM & VIDEO FESTIVAL
Silver | NC Diabetes & Heart Disease Prevention

‍2016 AMERICAN ADVERTISING AWARDS
Bronze | MusicLoon Logo & Identity

kind words

"We appreciate your partnership, creativity and quick turnaround!"

Cassidy, I couldn’t let the night get away without expressing our sincere gratitude and thanks for the hard work you offered to our team for our brand announcement. We appreciate your partnership, creativity, quick turnaround and we look forward to working with you in the future.

Tyre Sperling

the coca-cola company

"Cassidy's campaign got us RAVE reviews!"

The whole team loved the campaign, and I received several messages from key stakeholders saying: “OMG!” “This email is beautiful”, "The campaign flows beautifully", etc. Bottom line – This creative campaign was a huge hit! The creative layout and messaging got us big click-through rates!

Chris Baumann

ge healthcare

“Cassidy is simply the best"

Cassidy was the key to getting to the finish line for our brand report. While we always knew we would keep improving, I believe what she delivered is absolutely spectacular. The content is well-organized, entertaining, and relevant. The format is easy to follow and engaging. Don't miss the opportunity to work with her team!

Bea Perez

the coca-cola company

"Cassidy and her team were the backbone of this whole project!"

I’ve had a number of inputs, Board, Employees, Leaders – all very excited about the new brand name, launch, and how professionally everything was done – great work coordinating a multi-challenge project. Thank you for all the hard work on this, from the bottom of our hearts!

Annette Busateri

artera

"Cassidy is unique in her field in that not only is she extremely creative, but she is business minded and highly organized."

"She is personable, professional, and has no problem meeting tight deadlines. Cassidy has created a streamlined brand for our company. She has a bright future ahead of her!"

Kristin Robinson

Island realty

"Cassidy is excellent at developing digital strategies and executing with creative tactics and content!"

Great team player and a pleasure to work with. She enjoys planning and communicating which makes everyone’s work life so much more enjoyable. I look forward to working with her again!

Chris Gross

Acme-Hardesty, Co.

"Cassidy, we are so appreciative of your creative direction and patience through this process."

Thank you for overhauling our board report and pushing our new strategic direction. This is NOT a small project and our executive leadership team recognizes that. Well done, team!

Mackenzie Anderson

the coca-cola company

"Cassidy is exceptionally talented and demonstrates a level of professionalism not often found in the design industry."

If you want someone who goes above and beyond, stays organized and is truly dedicated to making something unique and lasting for your business, Cassidy's your girl!

Yezen Hamad

triland property

"Cass is a true rock-star partner."

We have had an incredible response – People are excited and impressed by our publications. And everyone is highly complementary of the quality of the publication, which is all because of you. I’ve gotten a handful of responses from members who don’t usually comment on things, who have said that this issue has elevated the organization to where they always wanted it to be. Thank you for the time and for the care that you take in creating each issue. Your effort is recognized and the publication is making a real impact on our organization.

Stephen Pruitt

Founder + Creative Director

I’m Cassidy!

I'm an award-winning brand strategist, website designer, and visual storyteller—here to turn bold ideas into impactful brands.

Hooked on human-first design, poetic visuals, good grammar, and an aligned strategy that transforms everything. Redefining the blueprint of life since 1987.

the LOVE LIST

Manifestor

Any cheese!

French 75

Photography

Nature walks

Brandi Carlile

a good fiction book

Northern lights

visiting a museum

Scrabble

St. Paul, France

my sweet dog Scout

Cassidy

"We appreciate your partnership, creativity and quick turnaround!"

the coca-cola company

"Cassidy's campaign got us RAVE reviews!"

ge healthcare

“Cassidy is simply the best"

the coca-cola company

"Cassidy and her team were the backbone of this whole project!"

artera

"Cassidy is unique in her field in that not only is she extremely creative, but she is business minded and highly organized."

Island realty

"Cassidy is excellent at developing digital strategies and executing with creative tactics and content!"

Acme-Hardesty, Co.

"Cassidy, we are so appreciative of your creative direction and patience through this process."

the coca-cola company

"Cassidy is exceptionally talented and demonstrates a level of professionalism not often found in the design industry."

triland property

"Cass is a true rock-star partner."

Mountain view group

Want more design inspo?

GROW Your BRAND

Don't worry, we hate spam too. Sign up for only the good stuff — Make your bloom with our designer tips and freebies.

We build bold brands and scroll-stopping websites that spark movements and growth.

Let's get started →

Founder + Creative Director

I’m Cassidy!

I'm an award-winning brand strategist, website designer, and visual storyteller—here to turn bold ideas into impactful brands. Hooked on human-first design, poetic visuals, good grammar, and an aligned strategy that transforms everything. Redefining the blueprint of life since 1987.

the LOVE LIST

Manifestor

Any cheese!

French 75

Photography

Nature walks

Brandi Carlile

a good fiction book

Northern lights

visiting a museum

Scrabble

St. Paul, France

my sweet dog Scout

Cassidy

"We appreciate your partnership, creativity and quick turnaround!"

the coca-cola company

"Cassidy's campaign got us RAVE reviews!"

ge healthcare

“Cassidy is simply the best"

the coca-cola company

"Cassidy and her team were the backbone of this whole project!"

artera

"Cassidy is unique in her field in that not only is she extremely creative, but she is business minded and highly organized."

Island realty

"Cassidy is excellent at developing digital strategies and executing with creative tactics and content!"

Acme-Hardesty, Co.

"Cassidy, we are so appreciative of your creative direction and patience through this process."

the coca-cola company

"Cassidy is exceptionally talented and demonstrates a level of professionalism not often found in the design industry."

triland property

"Cass is a true rock-star partner."

Mountain view group

Want more design inspo?

GROW Your BRAND

Don't worry, we hate spam too. Sign up for only the good stuff — Make your bloom with our designer tips and freebies.

We build bold brands and scroll-stopping websites that spark movements and growth.

Let's get started →

I'm an award-winning brand strategist, website designer, and visual storyteller—here to turn bold ideas into impactful brands.

Hooked on human-first design, poetic visuals, good grammar, and an aligned strategy that transforms everything. Redefining the blueprint of life since 1987.